Castrol

Activity 1: Rodeo in-mall activity Castrol Magnatec Cling Rider: In attempt to hold onto their main message: “no one clings to your engine like Castrol Magnatec”, Castrol invited audience members to test their ability on the Castrol rodeo. Needless to say, Castrol delivered their message perfectly.

Activity 2: Castrol Ambulance: An ambulance with a dummy “sick” engine was driven around to most puncture shops in main cities of KSA. The purpose of this activity was to inform the mechanics that the engine could be cured once Castrol GTX was given to it.