Full-Service BTL Marketing, From Idea To Execution
We design and execute below-the-line campaigns that put your product, your people, and your story directly in front of the people who matter most: your consumers.
We don’t just plan campaigns — we build the infrastructure to run them: trained brand ambassadors, owned fleet and warehousing, in-house production, and tech-driven monitoring that tells you exactly how your investment performs on the ground.
BTL Marketing Solutions
From strategy to on-ground execution, we provide everything you need to connect with your audience.
001.
001.
Experiential Marketing & Brand Activations
Creating memorable, face-to-face interactions through product sampling, pop-up shops, roadshows, and guerrilla marketing to build emotional connections between consumers and the brand.
002.
002.
Event Marketing & Management
Planning and executing brand-driven events including trade shows, corporate gatherings, VIP events, and sponsorships that place the brand directly in front of targeted audiences.
003.
003.
In-Store Marketing, POS & Merchandising
Driving purchase decisions at retail level through promoter-led demonstrations, eye-catching point-of-sale displays, branded collaterals, and custom merchandise that reinforce brand identity and encourage conversions.
004.
004.
BTL Production & Fabrication
The physical execution backbone of BTL campaigns, covering custom booth construction, fleet branding, vehicle wrapping, and production of all campaign materials to a high standard.
005.
005.
Field Marketing & Direct Operations
Deploying trained brand ambassadors and field teams for door-to-door outreach, product distribution, consumer data collection, and on-ground promotional activities that reach audiences beyond digital channels.
Field Marketing & Activations
Our extensive list of on-ground services ensures every touchpoint is covered.
Quality Control & Monitoring Services
Our Quality Control & Monitoring services provide real-time employee attendance with GPS, team tracking, online inventory management, and interactive reporting to ensure efficient operations and accuracy.
E- Attendance
Dashboard:
Real-time clock in/out tracking with time and GPS data, live visibility for supervisors and regional managers, and detailed Excel report exports.
Mobile App & Geolocation:
An easy-to-use app for promoters to clock in/out with precise GPS capture, letting supervisors and managers monitor the team on the go.
Geo-fencing:
Each promoter is locked to an assigned location, ensuring clock-ins happen only within the correct premises with accurate coordinates.
Team GPS Tracking
• Each team member’s car is fitted with
a GPS tracking device.
• The web portal allows us to monitor the whereabouts of each team member around the clock.
• Each stop made is registered as well as the time spent at that location.
• Live view of team members
• Blue indicates stationary
• Green indicates movement
• Yellow indicates idle
Online Inventory System
• All goods in, goods out and in transit are registered and monitored by online system.
• Complete details of each transaction is recorded with evidence. Scanned documents are uploaded for future reference.
• Inventory of all warehouses can be monitored at any instance.
• Live monitoring assists in maintaining stocks as any items running low is highlighted automatically.
Online Monitoring Report System
Web and mobile app providing interactive, real-time operational reports for improved decisions.